Outside the Fishbowl

Brickfish Launches Community-Wide Effort to Help Haiti Earthquake Victims

January 27, 2010 – 4:49 pm

Following the devastating earthquake in Haiti, Brickfish turned to its community to show support for the people in need in Haiti. Brickfish has launched the Faces of Hope program and photo gallery, which invites Brickfish members to submit photos to the gallery. For each photo entry that we receive, Brickfish will donate $1, up to $1,000, to the American Red Cross to aid earthquake victims in Haiti.

We are excited to see our community rally around this important cause and to put together a mosaic that will show the enormous amount of support that our community boasts.

Here is just a snapshot of some of the amazing photos that have been submitted to our Faces of Hope gallery. To learn more about the program, visit http://www.brickfish.com/FacesOfHope.

By aheestand | Posted in Uncategorized | Tagged American Red Cross, Faces of Hope, Haiti, Haiti earthquake victims | Comments (0)

“Brickfish for Publishers” Program

November 24, 2009 – 4:52 pm

We are pleased to announce the release of the “Brickfish for Publishers” program. Leading this effort is Keith Kane, as Senior Vice President of Partnerships. Keith will lead the newly launched “Brickfish for Publishers” program, expanding Brickfish’s services into the business of licensing our patent-pending and award winning social media tools to the broader online publishing community. This program has just launched, and we already have received great response from publishers with programs teeing up to launch in the coming weeks.

The “Brickfish for Publishers” is a bolt-on social media solution which online and offline media sales organizations can use to drive the big ideas and premium ad sponsorships that they create for advertisers into the social Web. By offering the “Brickfish for Publishers” platform to other media sellers, those media sales teams can now have a proven & turn-key social media tool in their sales and marketing toolkit.

Keith, a media industry veteran, brings over 20 years of ad sales and strategy experience, with a background at companies including Disney, Primedia, Alloy and The New York Times. He has also been involved in a number of entrepreneurial ventures, including Giant Realm, an online ad network in the videogame category which he co-founded.

For more information on “Brickfish for Publishers” contact Keith at Keith.Kane@brickfish.com.

By afutak | Posted in Uncategorized | Comments (0)

Success Story: My Favorite Photo (I’ve Ever Taken)

October 26, 2009 – 5:05 pm

Grand Prize Winner

Brickfish runs and sponsors programs of our own accord. We do this for a variety of reasons: to learn about the interests of our Brickfish community and to offer a variety of programs for consumers to engage with in all categories, such as Entertainment and Sports.

Brickfish sponsored and executed the My Favorite Photo (I’ve Ever Taken) photo submission program, which asked entrants to share their favorite photos and explain why they were their favorites. Entrants were incentivized to participate in the program for a chance at $1,000 cash/scholarship prize. By asking consumers to share about themselves and show off their photography skills, the program appealed to those consumers’ desire to share their skills with their peers across the Internet for the chance to become an Internet star.

To get momentum going for the program, Brickfish executed several promotional strategies. The program was promoted via email marketing, to scholarship networks and sites, and through PR and blog outreach.

The combination of the ease of entry, cash/scholarship incentives, and motivation to share proved to be a great success. My Favorite Photo (I’ve Ever Taken) generated an astounding amount of entries: over 83,000 photos. Additionally, the program generated more than 7.9 million consumer engagements (the total number views, reviews, votes, and entries the program received). The program reached over 25,000 unique URLs and 35% of all entries were shared across the Internet.

Most Viral Winner

We’re thrilled with the success of My Favorite Photo (I’ve Ever Taken) and loved seeing all of the favorite photos of our Brickfish community. Should you want to learn more about the program or if you are interested in sponsoring any in-house programs, feel free to contact us at engage@brickfish.com or leave a comment.

By aheestand | Posted in Social Media | Comments (1)

Brickfish CEO/co-founder, Nichole Goodyear, to Discuss Measurement Metrics at the Upcoming WOMMA Summit

October 20, 2009 – 1:36 pm

As part of the Social Media Advertising Consortium (SMAC), Brickfish CEO and co-founder, Nichole Goodyear, will participate in a panel discussing “a New Methodology to Measure the Effectiveness of Social Media Programs” during the WOMMA Summit in Las Vegas November 18-20^th. The WOMMA Summit is the only Word of Mouth (WOM) marketing conference where research and measurement integrate with online social media and offline conversationsⁱ.

Accompanying her is Heidi Browning, EVP of Universal McCann and Daina Middleton, SVP of Moxie Interactive. All members of SMAC strive to work together with marketers and researchers to create uniform measurement methods for social media. During their panel, SMAC will introduce its comprehensive research and definitive measurement tools to help marketers better understand social media’s impact on growing revenues and increasing customer engagement.

Please join this prestigious gathering of the industry’s leaders who define solutions and drive business forward through innovative thought leadership and industry excellence as they discuss current challenges, best practices and breakthroughs in WOMⁱⁱ.

In addition to this relevant panel, the WOMMA summit offers several compelling reasons to attend such asⁱⁱⁱ:

1. The WOMMA Summit 2009 is the only marketing conference where you’ll learn how to integrate online Social Media activities with offline WOM strategies and measure its combined impact.

2. Network with the industry’s leaders who develop ethical and effective WOM solutions.

3. Learn the latest and most vetted ways to measure WOM and social media activities.

4. Discover BEST practices of other companies that will become your NEXT practices.

5. The conference is designed to encourage direct hands-on learning from big brand case studies.

Brickfish representatives will be on-site throughout the Summit, and would be happy to schedule an appointment to meet with you. Contact us at engage@brickfish.com, to schedule a time today.

Citations:

[i, ii] About the WOMMA Summit 2009 http://womma.org/summit09/about/#Why%20Attend

[iii] Why Attend? Five Compelling Reasons http://womma.org/summit09/about/#Why%20Attend

By afutak | Posted in Uncategorized | Comments (4)

Brickfish Brings Home an OMMA Award!

October 7, 2009 – 10:41 am

During Advertising Week, Brickfish was honored with the prestigious OMMA Award for Best Viral Campiagn. As mentioned in the previous post, two of our social media programs, “David’s Bridal ‘One Love’ Contest” and Coach’s “Design A Coach Tote” programs had both been selected as finalists for this year’s OMMA Awards in the Viral Campaign category for Online Advertising Creativity. We were thrilled to be selected as finalists, but even more excited to be honored with the award! We took home the OMMA Award for Best Viral Campaign executed for our client, Coach. It was incredibly rewarding to receive this prestigious award, and we will continue to push the envelope in online advertising creativity.

The “Design A Coach Tote” program was created to reach and engage a new, younger demographic, females 17-22, for Coach. The program asked entrants to create unique designs for Coach’s classic tote. The winning tote design would be turned into a special edition item and sold in select Coach store locations. Over 3,300 entries were submitted to the program, reaching over 8,000 URL’s and generating over 6 million consumer engagements. Coach was able to use the information gathered from the program as a resource in creating a new, younger line, Poppy, that catered specifically to that demographic.

Receiving the OMMA Award for Best Viral Campaign is a testament to the viral social media platform we have built over the last four years. Since our inception, we have run over 350 viral social media campaigns on behalf of the top agencies and brands around the world, achieving more than 200 million consumer engagements. Our social media solution offers brands the ability to successfully engage their audience in brand-focused and brand-safe conversations where they are living on the social Web. We are thrilled to receive this recognition and will continue to pioneer connecting brands to consumers across the social media landscape while upholding the highest standards in online advertising excellence.

If you would like to hear more about Coach’s “Design A Coach Tote” program or about any of our programs, fell free to contact us or leave a comment.

Brickfish CEO/co-founder Nichole Goodyear Proudly Showcasing our OMMA Award!

By afutak | Posted in Uncategorized | Comments (1)

The Business of BlogHer Business Part III

August 3, 2009 – 9:02 am

I conclude this blog series with a case study of our very own. Brickfish’s Jamie Dicken, EVP of Sales, was on hand to share our Coach case study. Vanessa Flaherty, Coach’s Public Relations Coordinator of New Media and Celebrity Relations, and blogger Stephanie Rahlfs, Publisher and Editor-in-Chief of Adventures in the Stiletto Jungle, came together to give a 360 degree perspective on our successful “Design a Coach Tote” social media contest.

The contest was created to help Coach reach a new, younger market for their bags, and they wanted to engage those women in a totally new way. With over 3,200 design submissions and 6 million in consumer engagements the campaign proved to be successful on many levels:

Consumers want to engage with your brand: give consumers a fun and exciting way to participate with your brand

Reward your consumers for participating: offer experiential incentives

Leverage existing brand evangelists: call on existing brand evangelists to help get the word out

Start a dialogue: utilize consumers as focus groups on upcoming products and messaging, ask their opinions

All in all, BlogHer Business proved to a meeting of the social media minds, a gathering of information from a plethora of companies using social media successfully. It’s a wonder why more companies aren’t utilizing this media resource?

What are your measures of success in the world of social media? Are they constantly changing per campaign, or do they remain the same?

By afutak | Posted in Uncategorized | Comments (0)