Have you ever heard of SXSW? My friends in the music business always claimed it was THE place to be. Then, all of my interactive friends started talking about it. Not quite sure if it was a trade show, convention or just an excuse for a party – I decided I needed to head to Austin and check it out for myself.
After spending the week in New York and Atlanta, I hopped on a plane to Austin. The flight was oversold and everyone on board was headed to SXSW.
The first day was a rainy Friday 13th. Unfazed by this notoriously unlucky day, I excitedly headed to the Austin Convention Center. The Convention Center was huge and the festival program was incredibly difficult to navigate. I was off to a rocky start, but Saturday more than made up for it.
Before heading to the Convention Center Saturday morning, I was able to meet with Social Media vet, Chris Brogan, to discuss our upcoming sponsorship of his Inbound Summit and the current state of Social Media. We chatted for over an hour about everything from how to make Social Media brand safe to how brands can integrate Social Media into their traditional media plans to stories about life on the road. We then headed to the Convention Center together. When we arrived, BlogTalkRadio had an area set up for live Podcasts, and Chris asked to interview me with David Meerman Scott. I was thrilled at the opportunity to talk with such great thought leaders in Social Media. Both Chris and David acknowledged the need for a Social Media Solution like Brickfish—a platform that has the ability to reach people where they actually live on the Social Web. I discussed our Coach case study and they were floored by the results.
With the morning off to a great start, I braced myself for a full day of meetings and panels. I learned a ton from all of the amazing experts. My favorite was Tony Hsieh from Zappos. His vision is “Whatever you’re thinking… think bigger.” As part of a company that is structured as a team working toward a common goal, he reiterated a quote from Al Gore:
“If you want to go quickly – go alone. If you want to go far – go together.”
Now that I have been at SXSW, I actually “get it”. It’s more than a bunch of panels with crazy names and it’s more than just a party. It’s a chance for the people who are in this space together to meet, to share ideas and to get the conversation started. Hope you can join me for some Bar-B-Q in Texas next year!
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great article. I can tell you put a lot of thought into it. Keep up the good work!
interesting post. I can see you put a lot of time into it. Keep up the good work!
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interesting article. I can see you put a lot of effort into it. Keep up the good work!
great post. I can tell you put a lot of effort into it. Keep up the good work!
interesting article. I can see you put a lot of time into it. Keep up the good work!
interesting post. I can tell you put a lot of effort into it. Keep up the good work!
great post. I can see you put a lot of time into it. Keep up the good work!
interesting read. I can see you put a lot of thought into it. Keep up the good work!
interesting post. I can see you put a lot of time into it. Keep up the good work!
great article. I can tell you put a lot of time into it. Keep up the good work!
great post. I can tell you put a lot of time into it. Keep up the good work!
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Hey there, did you feel the actual cosmic storm at the moment? ARGH, my ipod was melted! And now the laptop’s screen is usually developing a odd shade. In case Lord really is out there, the humour is actually sick and tired in His head!