I conclude this blog series with a case study of our very own. Brickfish’s Jamie Dicken, EVP of Sales, was on hand to share our Coach case study.  Vanessa Flaherty, Coach’s Public Relations Coordinator of New Media and Celebrity Relations, and blogger Stephanie Rahlfs, Publisher and Editor-in-Chief of Adventures in the Stiletto Jungle, came together to give a 360 degree perspective on our successful “Design a Coach Tote” social media contest.

The contest was created to help Coach reach a new, younger market for their bags, and they wanted to engage those women in a totally new way. With over 3,200 design submissions and 6 million in consumer engagements the campaign proved to be successful on many levels:

• Consumers want to engage with your brand: give consumers a fun and exciting way to participate with your brand

• Reward your consumers for participating: offer experiential incentives

• Leverage existing brand evangelists: call on existing brand evangelists to help get the word out

• Start a dialogue: utilize consumers as focus groups on upcoming products and messaging, ask their opinions

All in all, BlogHer Business proved to a meeting of the social media minds, a gathering of information from a plethora of companies using social media successfully.  It’s a wonder why more companies aren’t utilizing this media resource?

What are your measures of success in the world of social media? Are they constantly changing per campaign, or do they remain the same?