The statistics show it. Women are taking over Facebook. According to a study conducted by InsideFacebook.com, US women now outnumber men on Facebook 35 to 1. Women dominate in every age bracket.
So what does this mean for your brand? These statistics show that while Facebook is enormously popular, the Social Web “hotspot” is always changing. Therefore you should evolve your social media strategy accordingly. With social media demographics constantly changing, it is important to take notice of where your audience is.
InsideFacebook.com also broke down US Facebook users by age. Interestingly, over 60% of Facebook users are now over the age of 25. Justin Smith notes, “Compare that to just under one year ago, when users 18-25 made up over 50% of the total Facebook population.”
If users ages 18 to 25 are disappearing on Facebook, then where are they going? What is the next hot site for that demographic?
Smith, Justin. “Women Flocking to Facebook: Female/Male Ratio Hits New High.”
