During Advertising Week, Brickfish was honored with the prestigious OMMA Award for Best Viral Campiagn. As mentioned in the previous post, two of our social media programs, “David’s Bridal ‘One Love’ Contest” and Coach’s “Design A Coach Tote” programs had both been selected as finalists for this year’s OMMA Awards in the Viral Campaign category for Online Advertising Creativity. We were thrilled to be selected as finalists, but even more excited to be honored with the award! We took home the OMMA Award for Best Viral Campaign executed for our client, Coach. It was incredibly rewarding to receive this prestigious award, and we will continue to push the envelope in online advertising creativity.
The “Design A Coach Tote” program was created to reach and engage a new, younger demographic, females 17-22, for Coach. The program asked entrants to create unique designs for Coach’s classic tote. The winning tote design would be turned into a special edition item and sold in select Coach store locations. Over 3,300 entries were submitted to the program, reaching over 8,000 URL’s and generating over 6 million consumer engagements. Coach was able to use the information gathered from the program as a resource in creating a new, younger line, Poppy, that catered specifically to that demographic.
Receiving the OMMA Award for Best Viral Campaign is a testament to the viral social media platform we have built over the last four years. Since our inception, we have run over 350 viral social media campaigns on behalf of the top agencies and brands around the world, achieving more than 200 million consumer engagements. Our social media solution offers brands the ability to successfully engage their audience in brand-focused and brand-safe conversations where they are living on the social Web. We are thrilled to receive this recognition and will continue to pioneer connecting brands to consumers across the social media landscape while upholding the highest standards in online advertising excellence.
If you would like to hear more about Coach’s “Design A Coach Tote” program or about any of our programs, fell free to contact us or leave a comment.
Brickfish CEO/co-founder Nichole Goodyear Proudly Showcasing our OMMA Award!
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