As part of the Social Media Advertising Consortium (SMAC), Brickfish CEO and co-founder, Nichole Goodyear, will participate in a panel discussing “a New Methodology to Measure the Effectiveness of Social Media Programs” during the WOMMA Summit in Las Vegas November 18-20th. The WOMMA Summit is the only Word of Mouth (WOM) marketing conference where research and measurement integrate with online social media and offline conversationsi.
Accompanying her is Heidi Browning, EVP of Universal McCann and Daina Middleton, SVP of Moxie Interactive. All members of SMAC strive to work together with marketers and researchers to create uniform measurement methods for social media. During their panel, SMAC will introduce its comprehensive research and definitive measurement tools to help marketers better understand social media’s impact on growing revenues and increasing customer engagement.
Please join this prestigious gathering of the industry’s leaders who define solutions and drive business forward through innovative thought leadership and industry excellence as they discuss current challenges, best practices and breakthroughs in WOMii.
In addition to this relevant panel, the WOMMA summit offers several compelling reasons to attend such asiii:
1. The WOMMA Summit 2009 is the only marketing conference where you’ll learn how to integrate online Social Media activities with offline WOM strategies and measure its combined impact.
2. Network with the industry’s leaders who develop ethical and effective WOM solutions.
3. Learn the latest and most vetted ways to measure WOM and social media activities.
4. Discover BEST practices of other companies that will become your NEXT practices.
5. The conference is designed to encourage direct hands-on learning from big brand case studies.
Brickfish representatives will be on-site throughout the Summit, and would be happy to schedule an appointment to meet with you. Contact us at engage@brickfish.com, to schedule a time today.
Citations:
[i, ii] About the WOMMA Summit 2009 http://womma.org/summit09/about/#Why%20Attend
[iii] Why Attend? Five Compelling Reasons http://womma.org/summit09/about/#Why%20Attend
3 Comments
I have read your blog of Brickfish CEO/co-founder, Nichole Goodyear, to Discuss Measurement Metrics at the Upcoming WOMMA Summit and i think that is good things to share your ideas.
Seems like you are a true pro. Did ya study about the topic? lawl
Yes, Discover BEST practices of other companies that will become your NEXT practices…
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