Grand Prize Winner

Brickfish runs and sponsors programs of our own accord. We do this for a variety of reasons: to learn about the interests of our Brickfish community and to offer a variety of programs for consumers to engage with in all categories, such as Entertainment and Sports.

Brickfish sponsored and executed the My Favorite Photo (I’ve Ever Taken) photo submission program, which asked entrants to share their favorite photos and explain why they were their favorites.  Entrants were incentivized to participate in the program for a chance at $1,000 cash/scholarship prize. By asking consumers to share about themselves and show off their photography skills, the program appealed to those consumers’ desire to share their skills with their peers across the Internet for the chance to become an Internet star.

To get momentum going for the program, Brickfish executed several promotional strategies. The program was promoted via email marketing, to scholarship networks and sites, and through PR and blog outreach.

The combination of the ease of entry, cash/scholarship incentives, and motivation to share proved to be a great success. My Favorite Photo (I’ve Ever Taken) generated an astounding amount of entries:  over 83,000 photos. Additionally, the program generated more than 7.9 million consumer engagements (the total number views, reviews, votes, and entries the program received). The program reached over 25,000 unique URLs and 35% of all entries were shared across the Internet.

Most Viral Winner

We’re thrilled with the success of My Favorite Photo (I’ve Ever Taken) and loved seeing all of the favorite photos of our Brickfish community. Should you want to learn more about the program or if you are interested in sponsoring any in-house programs, feel free to contact us at engage@brickfish.com or leave a comment.