A Note from Nichole

I am thrilled to announce the addition of Paul Botto, former Head of Analytics for Google™, as Vice President of Sales for Brickfish. In his role as VP of Sales, Paul will help agencies and brands achieve success in social media by building their social media practice around the award winning Brickfish Social Media Platform.

Paul brings over 15 years experience in media and measurement, most notably at Urchin Software where as Business Development Manager he helped develop licensing models and closed partnerships that led to its acquisition by Google. Once transitioned, Paul became Head of Analytics for the North American Sales Organization at Google, where he built a national team and worked with hundreds of Fortune 1000 companies as well as top agencies. He was also a driving force for the Google Analytics product development and business development efforts. His team eventually covered all verticals and regions across North America and helped transform Google ad sales into a consultative, metrics based engagement, incorporating measurement expertise into key roles within the sales organization, and building relationships, sales operations, and outreach that dovetailed with online efforts to bring in hundreds of millions of dollars a year in additional ad revenue.

Paul brings a wealth of knowledge and we are honored to have him join the Brickfish team to help solidify our position as a leader in the social media space.

Interested brands and agencies can reach Paul at Paul.Botto@Brickfish.com.

Nichole Goodyear
CEO/president/co-founder

This entry was posted on Tuesday, November 24th, 2009 at 11:39 am. It is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed.