Success Story: Design Your Health Care Rally Sign

ShanetO's "Health Care For Children" entry

In order to ignite a conversation among Brickfish members about relevant current issues, Brickfish launched the Design Your Health Care Rally Sign program. With the health care reform debate heating up across the nation, we asked Brickfish members to design health care rally signs that expressed their views on the debate.

Users were incentivized to participate with a Grand Prize of $1,000 cash or scholarship as well as Most Viral and Sweepstakes cash/scholarship prizes. The program was promoted via newsletter and email outreach as well as promotion to scholarship Web sites and channels.

erbadders's entry "Read Between The Lines"

Brickfish members immediately joined in the conversation and submitted over 340 passionate and creative entries. The program ultimately resulted in over 330,000 engagements (the sum of views, votes, reviews and entries). Additionally, Brickfish members spent an impressive average of 26 minutes engaging with the program, an astounding amount of time for an Internet user to spend time with a brand on a Web site.

From the serious to the satirical, Brickfish members illustrated and spoke about their minds on health care reform. We were proud to contribute to an open debate on this important issue. Should you want to learn more about the program or if you are interested in sponsoring any in-house programs, feel free to contact us at engage@brickfish.com or leave a comment.

This entry was posted on Monday, December 7th, 2009 at 4:39 pm. It is filed under Social Media and tagged with health care, health care reform debate. You can follow any responses to this entry through the RSS 2.0 feed.