About a year ago, Brickfish was asked to be included in a publication for college students. The author, Robin Landa, had come across our very successful Design a Coach Tote program for Coach, and wanted to feature the creative and the outcome of the program in her book. The book, Advertising By Design, would be used by university students studying the creative side of advertising.
Advertising By Design is one of the first books aspiring art directors and designers read in colleges and universities. It is used worldwide and available at most booksellers, both online and in brick and mortar stores.
Landa says of the Design a Coach Tote program, “This unique campaign successfully encouraged younger consumers to interact with the brand, built awareness and buzz, and created endless viral sharing of branded content consumers had designed.”
To learn more about the book, visit Amazon.com.