Every morning we wake up there are significant changes across the social media landscape. 3 years from now, 40% of social media brands and technology companies will no longer exist and many software services and corporations will merge. Moore’s Law, as it applies to hardware, also applies to software and Internet technologies. Every 18 months, companies will become twice as fast, twice as agile and more productive—at half the cost. Facebook is now starting to monetize their platform and will surpass AOL and Microsoft combined by the end of 2011. The growth of social commerce by 2015 will be a staggering 56% with the US consuming almost half of the total number, expected to be north of $30 billion US dollars. With more than 800 million Facebook users and counting, this direct channel to consumers will be leveraged by brands who act now, ensuring that they are competitive in a future landscape dominated by social media
Total Digital Revenues (2010, in billions)
Digital Spending reached $63.4 billion in 2010
If you don’t sprinkle a little social in everything you do today, it will only cost you more in the next 24-36 months. There’s a dramatic shift in the advertising landscape and many agencies are under siege in how they buy media and counsel their clients. Current changes in the way ad dollars are being spent is becoming very specific. In the current quarter of 2011, digital Internet social ads will surpass traditional television spending.
Now is the time to leverage the awesome power of social media to ensure your company’s future. Find out more about the changing social landscape by downloading the presentation materials from the luncheon here. If you would like more information about empowering your marketing initiatives utilzing social media, contact us at +1 (855) 281-4500 or get in touch with us via email here.