Unleash the creativity of your fans

The value of user-generated content, UGC, is well documented and a valuable tool for gauging social interest in your product or brand. Despite UGC success, it’s often asked, “Are we tired of it yet?” It’s safe to say that as marketers, we are weary of hearing CMOs and social media technology providers extol the virtues of UGC. “How much is it worth to see your product on the moon?!” Raise your hand if you’ve heard that one before. Maybe not the moon, but the sharing functionality of social media brings you pretty close. Let’s be clear, those of us in the industry whose very job is to promote ours or our client’s products have, in our minds, exhausted the possibilities of UGC. Right?

Enter the Brickfish Entry Editor

While creativity knows no bounds in the hands of gifted and motivated consumers, it can however be stifled due to the meager tools available. From the so-called ‘Freemium’ apps, to the numerous, cheap software-as-a-service pretenders, there are countless companies willing to facilitate the launch of a social media UGC marketing campaign.

The Entry Editor offers a variety of tools that allow users to personalize their entry with their own creative input.

See how it all works in the video below:

Brickfish UGC campaigns leverage industry-leading technologies, that allow them to live on your Facebook page, websites/microsites, and our award-winning platform. Fans choose from company logos, slogans, templates, and other corporate images as well as drawing, shape, text, and photo editing tools to create something magical for themselves and for your brand. See in action by participating in a current campaign—try your hand at the new campaign for Ferrara Pan’s Lemonhead brand.

For more on how Brickfish can help you understand the power of engagement, and how best to engage your fans, get in touch with us here.