The Brickfish Story
Founded in 2005, Brickfish is based on the idea that online social interactions between people are the most valuable commodity in the information age. These interactions are the source of unprecedented challenges and opportunities for traditional advertisers. Audiences are more fragmented, they have more complex choices about media consumption, and there’s a whole new level of peer-to-peer connectivity.
In the old world, brands were able to rely on big budgets and large media spends to dominate consumer mindshare. In the new communications landscape, we see brands with an understanding of the power of peer-to-peer interaction gaining name recognition and brand loyalty through online word of mouth. Consumers share content and opinions about brands through online social media, including blogs, social network sites like Facebook and MySpace, video sharing sites like YouTube, online communities, even micro-blogs such as Twitter. This viral “word of mouth” has resulted in mass media exposure without the traditional broadcast approach. The only element missing has been the ability to measure ROI.
The Brickfish Solution
Brickfish can help generate an incredible viral buzz around a brand, along with the ability to measure the viral spread of the brand conversation everywhere it goes on the social web.
Brickfish is…
- A way for advertisers to connect with their consumers through conversations which are authentic and valuable.
- A place where consumers can become not only the content creators but also the distribution channel.
- A place that is safe for brands yet allows for consumers to express their opinions and ideas.
- A solution in which results can be measured via ROI, even in today’s distributed world.
Over the past three years, our unique solution has generated over 100 million brand engagements for some of the world’s premier brands including Microsoft, Kodak, Nike, Samsung, Coach, Estée Lauder, The North Face, Intuit, and many more. In the process, Brickfish has established itself as the leader in social media advertising solutions.
Contact us
You can find us through our corporate website, by sending an email to engage@brickfish.com, or by calling us at +1.888.587.6587.
You can also check out our consumer-facing sites by going to our consumer website, our Twitter feed, our Facebook page, or our MySpace page.
