The Brickfish Story
Founded in 2005, Brickfish is based on the idea that online social interactions between people are the most valuable commodity in the information age. These interactions are the source of unprecedented challenges and opportunities for traditional advertisers. Audiences are more fragmented, they have more complex choices about media consumption, and there’s a whole new level of peer-to-peer connectivity.
In the old world, brands were able to rely on big budgets and large media spends to dominate consumer mindshare. In the new communications landscape, we see brands with an understanding of the power of peer-to-peer interaction gaining name recognition and brand loyalty through online word of mouth. Consumers share content and opinions about brands through online social media, including blogs, social network sites like Facebook and MySpace, video sharing sites like YouTube, online communities, even micro-blogs such as Twitter. This viral “word of mouth” has resulted in mass media exposure without the traditional broadcast approach. The only element missing has been the ability to measure ROI.
The Brickfish Solution
Brickfish can help generate an incredible viral buzz around a brand, along with the ability to measure the viral spread of the brand conversation everywhere it goes on the social web.
- A way for advertisers to connect with their consumers through conversations which are authentic and valuable.
- A place where consumers can become not only the content creators but also the distribution channel.
- A place that is safe for brands yet allows for consumers to express their opinions and ideas.
- A solution in which results can be measured via ROI, even in today’s distributed world.
Our unique social campaign platform has generated over 300 million brand engagements for some of the world’s premier brands, including Microsoft®, Dell, BlackBerry®, QVC, Estée Lauder, Neiman Marcus, Coach, ADT, Morton Salt, The North Face® and more. In the process, Brickfish has established itself as a leader in the social media space.
Get in touch with us – we’d love to hear from you!
You can find us by visiting our corporate website, sending an email to firstname.lastname@example.org, or calling us at +1 (312) 462-4500. Follow us on Twitter and LinkedIn, and like us on Facebook.