Anne Heestand is the Social Media Coordinator at Brickfish. She is a native Chicagoan, proud University of Southern California alumna, and avid tennis player. She loves traveling, reading (any book suggestions welcome!), pilates, and USC Trojan football. Email: Anne dot Heestand at Brickfish dot com. Twitter: www.twitter.com/annabelle312.
October 26, 2009 – 5:05 pm
Brickfish runs and sponsors programs of our own accord. We do this for a variety of reasons: to learn about the interests of our Brickfish community and to offer a variety of programs for consumers to engage with in all categories, such as Entertainment and Sports.
Brickfish sponsored and executed the My Favorite Photo (I’ve Ever [...]
September 23, 2009 – 3:19 pm
Brickfish is thrilled to be recognized at the prestigious OMMA Global Conference and Awards in New York City. Brickfish and Coach’s Design a Coach Tote campaign won the OMMA Award for Best Viral Campaign, which recognizes excellence in Online Advertising and Creativity.
Brickfish traveled to New York for the OMMA Global Conference as well as [...]
August 17, 2009 – 10:48 am
The statistics show it. Women are taking over Facebook. According to a study conducted by InsideFacebook.com, US women now outnumber men on Facebook 35 to 1. Women dominate in every age bracket.
So what does this mean for your brand? These statistics show that while Facebook is enormously popular, the Social Web “hotspot” is always changing. [...]
People are sharing more than ever across the Social Web. And according to AddToAny, Facebook is the place to be. People use Facebook to share links more than any service, with 24% of all shares[i]. Facebook dominates over email (11.1 percent) and Twitter (10.8 percent)[ii].
Twitter’s 10.8% may seem paltry next to Facebook’s 24%, but [...]
In Michelle Wohl’s article, “5 mistakes to avoid when launching a viral campaign,” she suggests researching past viral campaigns when developing your own campaign. It is as beneficial to look at what went wrong for some campaigns as it is to examine what made other campaigns successful.
Wohl discusses the 5 most frequent mistakes that brands [...]
Social media is growing at an astonishing rate and the noise out there is only getting louder; brands are struggling to find the balance between what is too much information and what is not enough. To find the right balance, brands can create a Brand Relationship Management (BRM) strategy. Joe Marchese addresses this emerging term in [...]
As traditional marketers examine where their audience is going, they are starting to look at the Social Web and its abundant and ever-expanding amount of User-Generated Content (UGC). UGC is quickly becoming the name of the game in the social media and marketing spheres. UGC, a plentiful and often untapped resource, can be a powerful [...]
