Every day more and more companies are picking up on the benefits their brand can obtain through utilizing the social web. This relatively new concept is still in the process of being figured out, so it is very exciting when you see major companies ‘get it right.’  The Estee Lauder Company (including, among others, brand leaders MAC, Bobbi Brown, Aveda and Clinique) is leveraging social on a global scale and fully benefiting from the decision.

In a recent article on Mashable, by Lauren Indvik, she quoted the Estee Lauder President of Online Sales, Dennis McEniry. McEniry stated, “Women looking for …

Considering the sheer volume of noise in the marketplace regarding the topic of social media – it is REALLY refreshing to run across a written piece that gets it done just right.  Follow this link to a blog post by Brian Solis.  While most are running around trying to scare up business for themselves by ringing the social media alarm bell – he has taken a different tack.

Basically, we believe Brian is saying that the era of “just do something”, regardless of whether you understand the value of what you are doing, is coming to a close.  He reports …

In an article USA Today posted this past May, Facebook was quoted as saying a “Like” was just a “light endorsement”. We completely agree. I just typed “Buy Facebook Fans” into google and it returned 196M results in .11 seconds. What’s my point…? If dozens (& dozens) of services exist that will facilitate the acquisition of FB Fans for your company’s Fan Page, through less than authentic methods…then ….well, how do I say this without being offensive – you might want to set your sights a touch higher.

According to a White Paper co-authored by comScore and Facebook, “The Power …