The End of Social Media 1.0 by Brian Solis
Considering the sheer volume of noise in the marketplace regarding the topic of social media – it is REALLY refreshing to run across a written piece that gets it done just right. Follow this link to a blog post by Brian Solis. While most are running around trying to scare up business for themselves by [...]
“Nobody’s Figured it Out…”
In an article USA Today posted this past May, Facebook was quoted as saying a “Like” was just a “light endorsement”. We completely agree. I just typed “Buy Facebook Fans” into google and it returned 196M results in .11 seconds. What’s my point…? If dozens (& dozens) of services exist that will facilitate the acquisition [...]
Social Media Used Globally by Cosmetic Leader, Estee Lauder
Every day more and more companies are picking up on the benefits their brand can obtain through utilizing the social web. This relatively new concept is still in the process of being figured out, so it is very exciting when you see major companies ‘get it right.’ The Estee Lauder Company (including, among others, brand [...]
Sep 15, 2011 | Categories: Commentary | 34 Comments »