Category Archives: Social Media

Success Story: My Favorite Photo (I’ve Ever Taken)

October 26, 2009 – 5:05 pm

Brickfish runs and sponsors programs of our own accord. We do this for a variety of reasons: to learn about the interests of our Brickfish community and to offer a variety of programs for consumers to engage with in all categories, such as Entertainment and Sports.
Brickfish sponsored and executed the My Favorite Photo (I’ve Ever [...]

By aheestand | Comments (1)

Brickfish Wins the 2009 OMMA Best Viral Campaign Award

September 23, 2009 – 3:19 pm

Brickfish is thrilled to be recognized at the prestigious OMMA Global Conference and Awards in New York City. Brickfish and Coach’s Design a Coach Tote campaign won the OMMA Award for Best Viral Campaign, which recognizes excellence in Online Advertising and Creativity.
Brickfish traveled to New York for the OMMA Global Conference as well as [...]

By aheestand | Also posted in Events | Tagged , | Comments (1)

Women Take Facebook

August 17, 2009 – 10:48 am

The statistics show it. Women are taking over Facebook. According to a study conducted by InsideFacebook.com, US women now outnumber men on Facebook 35 to 1. Women dominate in every age bracket.

So what does this mean for your brand? These statistics show that while Facebook is enormously popular, the Social Web “hotspot” is always changing. [...]

By aheestand | Comments (0)

Content Sharing Across the Web

July 28, 2009 – 4:24 pm

People are sharing more than ever across the Social Web. And according to AddToAny, Facebook is the place to be. People use Facebook to share links more than any service, with 24% of all shares[i]. Facebook dominates over email (11.1 percent) and Twitter (10.8 percent)[ii].

Twitter’s 10.8% may seem paltry next to Facebook’s 24%, but [...]

By aheestand | Comments (0)

Afraid to Ask: Just What is “Social Media”?

June 23, 2009 – 3:35 pm

Sometimes concepts become buzzwords so quickly it’s easy to lose sight of what’s really being talked about. “Social Media” is a great example. Ask different people and you’ll likely get examples rather than answers; it’s Facebook, it’s Twitter, it’s blogging, etc… Herein lies some of the uncertainty surrounding Social Media – a universal definition and [...]

By jeremywiles | Tagged , , , | Comments (0)

Tales from the Inbound Marketing Summit

May 1, 2009 – 5:11 pm

With the theme of “Accelerating Strategy into Action,” the Inbound Marketing Summit provided the perfect platform to provoke influential panels as well as exhilarating conversations around social media. The trending topic: Social media is here to stay and is a valuable component for any brand, marketer or company using an integrated marketing strategy.
The “Innovative [...]

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What Makes Social Media Different?

April 24, 2009 – 2:53 pm

Brands are facing a new reality: they need a social media strategy. But what does that mean? They might believe they are active in Social Media because they have a corporate blog or a presence on a social networking site but that’s not a strategy. Those are just tools. This way of thinking simply does [...]

By jeremywiles | Tagged , , , , , | Comments (0)

Embrace UGC, Create Brand Evangelists

April 3, 2009 – 12:12 pm

As traditional marketers examine where their audience is going, they are starting to look at the Social Web and its abundant and ever-expanding amount of User-Generated Content (UGC). UGC is quickly becoming the name of the game in the social media and marketing spheres. UGC, a plentiful and often untapped resource, can be a powerful [...]

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From Inside the SXSWi Walls

March 26, 2009 – 4:32 pm

The emerging message: The time is now to try new media.

By afutak | Also posted in Events, Uncategorized | Tagged , , , | Comments (0)

Taking South by Southwest Interactive by Storm

March 23, 2009 – 11:46 am

Have you ever heard of SXSW? My friends in the music business always claimed it was THE place to be. Then, all of my interactive friends started talking about it.  Not quite sure if it was a trade show, convention or just an excuse for a party – I decided I needed to head [...]

By jdicken | Also posted in Events | Comments (0)