Social Media Is Knocking At The Door – Are You Going To Answer?
Sprinkle a Little Social in Everything You Do
Every morning we wake up there are significant changes across the social media landscape. 3 years from now, 40% of social media brands and technology companies will no longer exist and many software services and corporations will merge. Moore’s Law, as it applies to hardware, also applies to software and Internet technologies. Every 18 months, companies will become twice as fast, twice as agile and more productive—at half the cost. Facebook is now starting to monetize their platform and will surpass AOL and Microsoft combined by the end of 2011. The growth …
Brickfish Hosts Erik Qualman at the House of Blues Chicago
Brickfish hosted Erik Qualman, best-selling author of Socialnomics, at the House of Blues on January 05, 2012.
The special, invitation-only book signing event kicked things off at 5pm, with over 300 registered attendees streaming in to music, waiting to hear the author speak and sign copies of his new book Digital Leader: 5 Simple Keys to Success and Influence. The first 100 guests entering the door were given a free copy to boot! Cocktails and hors d’oeuvres awaited the eager crowd courtesy of Brickfish. Qualman arrived promptly and immediately began signing copies and intermingling with attendees. The packed …
Brickfish Featured in Advertising Publication
About a year ago, Brickfish was asked to be included in a publication for college students. The author, Robin Landa, had come across our very successful Design a Coach Tote program for Coach, and wanted to feature the creative and the outcome of the program in her book. The book, Advertising By Design, would be used by university students studying the creative side of advertising.
Advertising By Design is one of the first books aspiring art directors and designers read in colleges and universities. It is used worldwide and available at most booksellers, both online and in brick and …
Social Networking Findings by eMarketer
In an extensive report detailing the demographics and usage of social networking, eMarketer estimated that 57.5% of Internet users (or 127 million people) will use a social network at least once a month in 2010. By 2014, nearly 2/3 of all Internet users will be regular users of social networks. The author, Debra Aho Williamson, cites the main issues for marketers to focus on to be:
- What will drive future growth in usage?
- What will consumers like to do on social networks and the roles these networks will play in their lives?
- How will mobile devices and location-aware services
…
Old Spice Guy: The Future of Viral Marketing
He swan dived and caught a silver fish. He made us laugh. He even proposed marriage to @Jsbeals’ girl, Angela. The Old Spice social media campaign took the Internet by storm because the premise was simple: respond to tweets sent to @OldSpice by having The Man Your Man Could Smell Like (a.k.a. actor and former NFL wide receiver Isaiah Mustafa) record custom video responses and post them to YouTube. Pulling off that sort of production is no simple feat and the agency behind the campaign (Wieden + Kennedy) deserves all the glowing kudos it has received.
The New Water Cooler
According to Forbes.com, social media in the workplace is on the rise. Forbes.com references
a recent Trend Micro study that suggests that social Web use in the workplace has risen from 19% to 24% in spite of the fact that 54% of CIOS prohibit social media use in the office. The larger the U.S. company, according to Forbes, the less likely the company is to allow employees social media access. Bloggers are buzzing.
Earlier this year CNN posed the question: social media at work – bane or boon? While many companies quoted in the article expressed concern …
What Do Young Women Do First Thing in the Morning? Check Facebook
A lot of women are addicted to Facebook, according to a recent survey by NBC Universal’s Oxygen Media. The study sampled the habits of 1,605 women and their social media habits. “Of the over 1,600 women surveyed, 34 percent stated that they check Facebook literally first thing in the morning, before going to brush their teeth.”[i] Other interesting stats include:
- 21% of women age 18-34 check Facebook in the middle of the night
- 50% are fine with being Facebook friends with complete strangers
- 63% use Facebook as a networking tool
- 42% think it’s okay to post photos of
…
San Diego Goes Interactive Part II
San Diego Interactive Day hosted a variety of fascinating panels and speakers, including one on social media featuring SignOnSanDiego.com’s VP of Interactive, Mike Hodges, and COO of Bailey Gardiner, Indra Gardiner. Gardiner and Hodges answered several questions related to social media, and spoke on the ubiquitous question, “How do you measure ROI for social media efforts?”
Gardiner pointed to a recent study conducted by Jeremiah Owyang and John Lovett at Altimeter Group which emphasized how all marketing programs (including new and social media) must have a measurement strategy. She spoke on the four business objectives that clients typically …
San Diego Goes Interactive Part I
For the 6th year in a row, the San Diego Ad Club brought Interactive Day to San Diego with record attendance. The event discussed anything and everything related to digital marketing and advertising and featured many prominent speakers and industry leaders from San Diego and Southern California.
The event kicked off with a great presentation by M.E.D.I.Advisory Group’s Jack Myers who discussed the importance of innovation across the marketing industry and how marketing companies should apply more innovation in planning their next big steps. Myers touched on the many facets of digital advertising and their impacts on the industry, including …
Celebrities Rally Around Social Media
First, Ashton Kutcher beat CNN for 1,000,000 Twitter followers. Then, Oprah joined Twitter. Celebrities are recognizing the span and impact of social media. They are finding they can use social media to not only promote their latest projects, but to more importantly do some good.
This week at Mashable’s Media Summit, Edward Norton introduced CrowdRise, “a social good Web site that gives individuals and organizations the tools to organize grassroots activism campaigns and raise funds for their causes.” [i] The site leverages its celebrity profiles (Seth Rogen, Will Ferrell, Elizabeth Banks, to name a few) to raise awareness of …
The Impact of Facebook’s Privacy Controversy
Ever since Facebook launched the Instant Personalization program and announced its newest privacy settings, the Web has been buzzing with negative feedback. The controversy got the attention of a Senator[i] and initiated a complaint to the FTC [ii]. The fury over Facebook’s privacy settings eventually made its way out of the blogosphere and into the mainstream; Time Magazine’s May 31 cover story, How Facebook Is Redefining Privacy, tackles the issue with an in-depth analysis of the issues and concerns.
In competitor news, Mashable reports that MySpace is positioning itself as a Facebook alternative [iii]. Mashable explains that “MySpace’s stated …
Success Story: Design Your Health Care Rally Sign
In order to ignite a conversation among Brickfish members about relevant current issues, Brickfish launched the Design Your Health Care Rally Sign program. With the health care reform debate heating up across the nation, we asked Brickfish members to design health care rally signs that expressed their views on the debate.
Users were incentivized to participate with a Grand Prize of $1,000 cash or scholarship as well as Most Viral and Sweepstakes cash/scholarship prizes. The program was promoted via newsletter and email outreach as well as promotion to scholarship Web sites and channels.
Brickfish members immediately joined in the conversation …
A Note from Nichole
I am thrilled to announce the addition of Paul Botto, former Head of Analytics for Google™, as Vice President of Sales for Brickfish. In his role as VP of Sales, Paul will help agencies and brands achieve success in social media by building their social media practice around the award winning Brickfish Social Media Platform.
Paul brings over 15 years experience in media and measurement, most notably at Urchin Software where as Business Development Manager he helped develop licensing models and closed partnerships that led to its acquisition by Google. Once transitioned, Paul became Head of Analytics for the …
Success Story: My Favorite Photo (I’ve Ever Taken)
Brickfish runs and sponsors programs of our own accord. We do this for a variety of reasons: to learn about the interests of our Brickfish community and to offer a variety of programs for consumers to engage with in all categories, such as Entertainment and Sports.
Brickfish sponsored and executed the My Favorite Photo (I’ve Ever Taken) photo submission program, which asked entrants to share their favorite photos and explain why they were their favorites. Entrants were incentivized to participate in the program for a chance at $1,000 cash/scholarship prize. By asking consumers to share about themselves and show off …
Brickfish Wins the 2009 OMMA Best Viral Campaign Award
Brickfish is thrilled to be recognized at the prestigious OMMA Global Conference and Awards in New York City. Brickfish and Coach’s Design a Coach Tote campaign won the OMMA Award for Best Viral Campaign, which recognizes excellence in Online Advertising and Creativity.
Brickfish traveled to New York for the OMMA Global Conference as well as the MIXX Conference and Expo. The MIXX Conference and Expo brings together the top luminaries in marketing and advertising to share insights on the future of the industry. We had a chance to see Ashton Kutcher speak about social media and we have visited with …
Women Take Facebook
The statistics show it. Women are taking over Facebook. According to a study conducted by InsideFacebook.com, US women now outnumber men on Facebook 35 to 1. Women dominate in every age bracket.
So what does this mean for your brand? These statistics show that while Facebook is enormously popular, the Social Web “hotspot” is always changing. Therefore you should evolve your social media strategy accordingly. With social media demographics constantly changing, it is important to take notice of where your audience is.
InsideFacebook.com also broke down US Facebook users by age. Interestingly, over 60% of Facebook users are now …
Content Sharing Across the Web
People are sharing more than ever across the Social Web. And according to AddToAny, Facebook is the place to be. People use Facebook to share links more than any service, with 24% of all shares[i]. Facebook dominates over email (11.1 percent) and Twitter (10.8 percent)[ii].
Twitter’s 10.8% may seem paltry next to Facebook’s 24%, but Twitter has one-tenth as many users …
Afraid to Ask: Just What is “Social Media”?
Sometimes concepts become buzzwords so quickly it’s easy to lose sight of what’s really being talked about. “Social Media” is a great example. Ask different people and you’ll likely get examples rather than answers; it’s Facebook, it’s Twitter, it’s blogging, etc… Herein lies some of the uncertainty surrounding Social Media – a universal definition and set of rules has yet to be established. Brands have realized that they need to be involved in Social Media, but they can’t figure out how. They often find themselves in the position of either not fully understanding why they are doing Social Media or …
Taking South by Southwest Interactive by Storm
Have you ever heard of SXSW? My friends in the music business always claimed it was THE place to be. Then, all of my interactive friends started talking about it. Not quite sure if it was a trade show, convention or just an excuse for a party – I decided I needed to head to Austin and check it out for myself.
After spending the week in New York and Atlanta, I hopped on a plane to Austin. The flight was oversold and everyone on board was headed to SXSW.
The first day was a rainy Friday 13th. Unfazed by …
