Every morning we wake up there are significant changes across the social media landscape. 3 years from now, 40% of social media brands and technology companies will no longer exist and many software services and corporations will merge. Moore’s Law, as it applies to hardware, also applies to software and Internet technologies. Every 18 months, companies will become twice as fast, twice as agile and more productive—at half the cost. Facebook is now starting to monetize their platform and will surpass AOL and Microsoft combined by the end of 2011. The growth of social commerce by 2015 will be a …

Brickfish hosted Erik Qualman, best-selling author of Socialnomics, at the House of Blues on January 05, 2012.

The special, invitation-only book signing event kicked things off at 5pm, with over 300 registered attendees streaming in to music, waiting to hear the author speak and sign copies of his new book Digital Leader: 5 Simple Keys to Success and Influence. The first 100 guests entering the door were given a free copy to boot! Cocktails and hors d’oeuvres awaited the eager crowd courtesy of Brickfish. Qualman arrived promptly and immediately began signing copies and intermingling with attendees. The packed …

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San Diego Interactive Day hosted a variety of fascinating panels and speakers, including one on social media featuring SignOnSanDiego.com’s VP of Interactive, Mike Hodges, and COO of Bailey Gardiner, Indra Gardiner. Gardiner and Hodges answered several questions related to social media, and spoke on the ubiquitous question, “How do you measure ROI for social media efforts?”

Gardiner pointed to a recent study conducted by Jeremiah Owyang and John Lovett at Altimeter Group which emphasized how all marketing programs (including new and social media) must have a measurement strategy. She spoke on the four business objectives that clients typically …