Social Media Is Knocking At The Door – Are You Going To Answer?
Sprinkle a Little Social in Everything You Do
Every morning we wake up there are significant changes across the social media landscape. 3 years from now, 40% of social media brands and technology companies will no longer exist and many software services and corporations will merge. Moore’s Law, as it applies to hardware, also applies to software and Internet technologies. Every 18 months, companies will become twice as fast, twice as agile and more productive—at half the cost. Facebook is now starting to monetize their platform and will surpass AOL and Microsoft combined by the end of 2011. The growth …
Brickfish Hosts Erik Qualman at the House of Blues Chicago
Brickfish hosted Erik Qualman, best-selling author of Socialnomics, at the House of Blues on January 05, 2012.
The special, invitation-only book signing event kicked things off at 5pm, with over 300 registered attendees streaming in to music, waiting to hear the author speak and sign copies of his new book Digital Leader: 5 Simple Keys to Success and Influence. The first 100 guests entering the door were given a free copy to boot! Cocktails and hors d’oeuvres awaited the eager crowd courtesy of Brickfish. Qualman arrived promptly and immediately began signing copies and intermingling with attendees. The packed …
San Diego Goes Interactive Part II
San Diego Interactive Day hosted a variety of fascinating panels and speakers, including one on social media featuring SignOnSanDiego.com’s VP of Interactive, Mike Hodges, and COO of Bailey Gardiner, Indra Gardiner. Gardiner and Hodges answered several questions related to social media, and spoke on the ubiquitous question, “How do you measure ROI for social media efforts?”
Gardiner pointed to a recent study conducted by Jeremiah Owyang and John Lovett at Altimeter Group which emphasized how all marketing programs (including new and social media) must have a measurement strategy. She spoke on the four business objectives that clients typically …
San Diego Goes Interactive Part I
For the 6th year in a row, the San Diego Ad Club brought Interactive Day to San Diego with record attendance. The event discussed anything and everything related to digital marketing and advertising and featured many prominent speakers and industry leaders from San Diego and Southern California.
The event kicked off with a great presentation by M.E.D.I.Advisory Group’s Jack Myers who discussed the importance of innovation across the marketing industry and how marketing companies should apply more innovation in planning their next big steps. Myers touched on the many facets of digital advertising and their impacts on the industry, including …
Celebrities Rally Around Social Media
First, Ashton Kutcher beat CNN for 1,000,000 Twitter followers. Then, Oprah joined Twitter. Celebrities are recognizing the span and impact of social media. They are finding they can use social media to not only promote their latest projects, but to more importantly do some good.
This week at Mashable’s Media Summit, Edward Norton introduced CrowdRise, “a social good Web site that gives individuals and organizations the tools to organize grassroots activism campaigns and raise funds for their causes.” [i] The site leverages its celebrity profiles (Seth Rogen, Will Ferrell, Elizabeth Banks, to name a few) to raise awareness of …
Brickfish Wins the 2009 OMMA Best Viral Campaign Award
Brickfish is thrilled to be recognized at the prestigious OMMA Global Conference and Awards in New York City. Brickfish and Coach’s Design a Coach Tote campaign won the OMMA Award for Best Viral Campaign, which recognizes excellence in Online Advertising and Creativity.
Brickfish traveled to New York for the OMMA Global Conference as well as the MIXX Conference and Expo. The MIXX Conference and Expo brings together the top luminaries in marketing and advertising to share insights on the future of the industry. We had a chance to see Ashton Kutcher speak about social media and we have visited with …
Taking South by Southwest Interactive by Storm
Have you ever heard of SXSW? My friends in the music business always claimed it was THE place to be. Then, all of my interactive friends started talking about it. Not quite sure if it was a trade show, convention or just an excuse for a party – I decided I needed to head to Austin and check it out for myself.
After spending the week in New York and Atlanta, I hopped on a plane to Austin. The flight was oversold and everyone on board was headed to SXSW.
The first day was a rainy Friday 13th. Unfazed by …
