What can brands do to reach their consumers through social media? With more and more people living online, an engaging online marketing strategy is more important than ever. According to a new Nielsen Company report [Some key points:
- two-thirds of the online population access social network or blog sites
- time spent on social networking sites now accounts for 1
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Mar 10, 2009 | Categories:Social Media | Tags: marketing, media, nielsen, social | 2 Comments »
A recent MediaPost post by David Goetzl in regard to a Forrester Research survey about social network advertising asks: Can Ads Be Effective on Social Networks? While the answer was largely “yes”, there is a finer point to be made.
The key here is that the people surveyed said they would be interested in “engaging” with their favorite brands. Social media is all about engaging; the interaction – that’s the heart and soul of the whole thing. It’s not a top-down transmission from a content provider broadcasting a message out to a passive audience. Social media is active interaction among …
Mar 06, 2009 | Categories:Social Media | Tags: marketing, media, social | 2 Comments »
Welcome to the new Brickfish company blog, Outside the Fishbowl. This will be a place where we can talk about different ways of doing things. Different ways of communicating with our customers. Different ways of sharing ideas with each other. Different ways of using social media. We invite you to step outside the fishbowl and join in the conversation!…
Feb 17, 2009 | Categories:Social Media | Tags: Brickfish, Conversation, Social Media | 10 Comments »
