Friday Favorite: Brickfish Outstanding Member Brandaleen
From time to time, we feature Outstanding Members who exemplify what it means to be part of the Brickfish community. This week’s Outstanding Member is Brandaleen. Brandaleen is an active member who submits thoughtful entries to many active programs. Recently, Brandaleen entered into Delta Dental’s My Dazzling Prom Smile – Round 1 program.
Her entry is a great example of how user generated content (UGC) can help a brand spread its message across the social Web. Her entry has been posted to social sites such as MyYearbook, among others.
We reached out to Brandaleen to discuss her experience as …
Brickfish Winner Appears on HSN with Purple Lab Creatrix, Karen Robinovitz
Purple Lab, the maker of the Huge Lips Skinny Hips lip gloss and other double-duty beauty products, teamed up with Brickfish to launch a model search for a model to appear with the Purple Lab founder (and Creatrix) Karen Robinovitz on HSN, the lifestyle network and retail destination. The Be a Purple Lab Star on HSN program invited consumers to submit photos or videos of themselves and explain why they should be a “Purple Lab Star on HSN”.
The successful program incited brand evangelism for Purple Lab by encouraging consumers to tell why they love Purple Lab products. The program …
Brickfish CEO Nichole Goodyear Elected to Social Media Advertising Consortium Board
Today, we are pleased to announce that Brickfish CEO Nichole Goodyear has been elected to the Social Media Advertising Consortium (SMAC) Board. As a SMAC Board member, Nichole will provide insights into the role Cost Per Engagement® (CPE®) can play in the development of innovative social media campaign standards to move the social media industry forward.
The SMAC Board of Directors includes social media industry leaders; with representation from brands, social media publishers as well as digital and advertising agencies.
Current board members are Bonin Bough, Global Director of Digital & Social Media at PepsiCo; Stuart Bogaty, Vice President of …
Brickfish Expands its Sales Team
Brickfish is pleased to announce the additions of seasoned digital media veterans Tim Kelly, Edward D’Onofrio, and Rick O’Leary to its sales team.
Tim Kelly, Director of Sales, West Coast, joins the sales team as a veteran in the space and has experience in both running and leading teams. He understands the consumption and digestion of media and is excited to be part of a company that focuses on real time data. As the first Director of Sales at Mochi Media, he helped established traction on a National level and entry into the market with flash games. Prior to Mochi …
Brickfish Launches Community-Wide Effort to Help Haiti Earthquake Victims
Following the devastating earthquake in Haiti, Brickfish turned to its community to show support for the people in need in Haiti. Brickfish has launched the Faces of Hope program and photo gallery, which invites Brickfish members to submit photos to the gallery. For each photo entry that we receive, Brickfish will donate $1, up to $1,000, to the American Red Cross to aid earthquake victims in Haiti.
We are excited to see our community rally around this important cause and to put together a mosaic that will show the enormous amount of support that our community boasts.
Here is just …
“Brickfish for Publishers” Program
We are pleased to announce the release of the “Brickfish for Publishers” program. Leading this effort is Keith Kane, as Senior Vice President of Partnerships. Keith will lead the newly launched “Brickfish for Publishers” program, expanding Brickfish’s services into the business of licensing our patent-pending and award winning social media tools to the broader online publishing community. This program has just launched, and we already have received great response from publishers with programs teeing up to launch in the coming weeks.
The “Brickfish for Publishers” is a bolt-on social media solution which online and offline media sales organizations can …
Brickfish CEO/co-founder, Nichole Goodyear, to Discuss Measurement Metrics at the Upcoming WOMMA Summit
As part of the Social Media Advertising Consortium (SMAC), Brickfish CEO and co-founder, Nichole Goodyear, will participate in a panel discussing “a New Methodology to Measure the Effectiveness of Social Media Programs” during the WOMMA Summit in Las Vegas November 18-20th. The WOMMA Summit is the only Word of Mouth (WOM) marketing conference where research and measurement integrate with online social media and offline conversationsi.
Accompanying her is Heidi Browning, EVP of Universal McCann and Daina Middleton, SVP of Moxie Interactive. All members of SMAC strive to work together with marketers and researchers to …
Brickfish Brings Home an OMMA Award!
During Advertising Week, Brickfish was honored with the prestigious OMMA Award for Best Viral Campiagn. As mentioned in the previous post, two of our social media programs, “David’s Bridal ‘One Love’ Contest” and Coach’s “Design A Coach Tote” programs had both been selected as finalists for this year’s OMMA Awards in the Viral Campaign category for Online Advertising Creativity. We were thrilled to be selected as finalists, but even more excited to be honored with the award! We took home the OMMA Award for Best Viral Campaign executed for our client, Coach. It was incredibly rewarding to receive this prestigious …
The Business of BlogHer Business Part III
I conclude this blog series with a case study of our very own. Brickfish’s Jamie Dicken, EVP of Sales, was on hand to share our Coach case study. Vanessa Flaherty, Coach’s Public Relations Coordinator of New Media and Celebrity Relations, and blogger Stephanie Rahlfs, Publisher and Editor-in-Chief of Adventures in the Stiletto Jungle, came together to give a 360 degree perspective on our successful “Design a Coach Tote” social media contest.
The contest was created to help Coach reach a new, younger market for their bags, and they wanted to engage those women in a totally new …
The Business of BlogHer Business Part II
Part II of my blog series on my experience at BlogHer features case studies from Prego and Fiskars.
The Fiskars case study focused on building deeper relationships with their customers. They recruited customer advocates to be “Fiskateers”, leaders and evangelists online and off. Fiskars Director of PR Suzanne Fanning, Brains on Fire agency account advocate, Carrie Woodward and Fiskateer Angela Daniels shared why the program worked and how Fiskars defined success:
- Brands need to have an emotional connection with their consumers: research target demographic and learn their likes and dislikes
- Find your passionate audience: leverage your passionate audience to
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The Business of BlogHer Business Part I
Each year women and some men flock to BlogHer’s Business Conference. Contrary to the BlogHer Conference immediately following BlogHer Business, the Business conference focuses on best practices for reaching the most influential and powerful consumers—women online—in the quickly evolving social media world.
Five case studies were shared with the audience, all of which leveraged social media to build successful campaigns. Each case study proved to have its lesson learned as well as key takeaways for future initiatives. I enjoyed attending the influential conference and I am excited to share my favorite case studies and what I learned from them. I …
How to Develop a Viral Campaign
In Michelle Wohl’s article, “5 mistakes to avoid when launching a viral campaign,” she suggests researching past viral campaigns when developing your own campaign. It is as beneficial to look at what went wrong for some campaigns as it is to examine what made other campaigns successful.
Wohl discusses the 5 most frequent mistakes that brands make in creating viral campaigns, and she presents relevant case studies; ranging from the Burger King Whopper Sacrifice on Facebook to the YouTube sensation of Susan Boyle. Wohl’s examination is eye-opening and spot-on, providing insight into the missteps you can avoid when …
IAB names Brickfish as a Best Practice
In the pursuit to define and quantify Social Media, the Interactive Advertising Bureau (IAB) created “Social Media Ad Metrics Definitions” and “Social Advertising Best Practices.” According to a recent Nielsen study, Social Media has surpassed e-mail as the most popular form of consumer communications and activities. There has also been a surge of consumer growth deriving from an older demographic (34-49-year-olds) as opposed to its traditional younger demographic. As the IAB notes, “Social Media has changed the paradigm of how people consume online media.” These documents are intended to help marketers better understand this evolving relationship …
What BRM Means For You and Your Brand
Social media is growing at an astonishing rate and the noise out there is only getting louder; brands are struggling to find the balance between what is too much information and what is not enough. To find the right balance, brands can create a Brand Relationship Management (BRM) strategy. Joe Marchese addresses this emerging term in the article “Consumers Using Social Media To Manage Brands” and discusses how BRM can be used to help manage the type of information provided in a brand’s social media efforts.
A cousin of the more recognizable CRM (Customer Relationship Management), BRM is an excellent strategy …
David’s Bridal – A Brickfish Success Story
From time to time, we will be sharing client success stories here on the Brickfish blog. We thought we would jump-start things with one of our most successful campaigns for David’s Bridal. Read on to get the details!
David’s Bridal and “One Love”
Recently, David’s Bridal – the nation’s leading and most trusted bridal retailer – fulfilled brides’ wedding wishes through an impactful online, user-generated content campaign. David’s Bridal and its public relations agency, Lippe Taylor, partnered with Brickfish to deliver the “One Love” campaign, which ran for six weeks on davidsbridal.com. The program tapped into the emotional …
