October 20, 2009 – 1:36 pm
As part of the Social Media Advertising Consortium (SMAC), Brickfish CEO and co-founder, Nichole Goodyear, will participate in a panel discussing “a New Methodology to Measure the Effectiveness of Social Media Programs” during the WOMMA Summit in Las Vegas November 18-20th. The WOMMA Summit is the only Word of Mouth (WOM) marketing conference where research [...]
October 7, 2009 – 10:41 am
During Advertising Week, Brickfish was honored with the prestigious OMMA Award for Best Viral Campiagn. As mentioned in the previous post, two of our social media programs, “David’s Bridal ‘One Love’ Contest” and Coach’s “Design A Coach Tote” programs had both been selected as finalists for this year’s OMMA Awards in the Viral Campaign category [...]
I conclude this blog series with a case study of our very own. Brickfish’s Jamie Dicken, EVP of Sales, was on hand to share our Coach case study. Vanessa Flaherty, Coach’s Public Relations Coordinator of New Media and Celebrity Relations, and blogger Stephanie Rahlfs, Publisher and Editor-in-Chief of Adventures in the Stiletto Jungle, came together [...]
Part II of my blog series on my experience at BlogHer features case studies from Prego and Fiskars.
The Fiskars case study focused on building deeper relationships with their customers. They recruited customer advocates to be “Fiskateers”, leaders and evangelists online and off. Fiskars Director of PR Suzanne Fanning, Brains on Fire agency account advocate, Carrie [...]
Each year women and some men flock to BlogHer’s Business Conference. Contrary to the BlogHer Conference immediately following BlogHer Business, the Business conference focuses on best practices for reaching the most influential and powerful consumers—women online—in the quickly evolving social media world.
Five case studies were shared with the audience, all of which leveraged social media [...]
In Michelle Wohl’s article, “5 mistakes to avoid when launching a viral campaign,” she suggests researching past viral campaigns when developing your own campaign. It is as beneficial to look at what went wrong for some campaigns as it is to examine what made other campaigns successful.
Wohl discusses the 5 most frequent mistakes that brands [...]
In the pursuit to define and quantify Social Media, the Interactive Advertising Bureau (IAB) created “Social Media Ad Metrics Definitions” and “Social Advertising Best Practices.” According to a recent Nielsen study, Social Media has surpassed e-mail as the most popular form of consumer communications and activities. There has also been a surge of consumer growth [...]
Social media is growing at an astonishing rate and the noise out there is only getting louder; brands are struggling to find the balance between what is too much information and what is not enough. To find the right balance, brands can create a Brand Relationship Management (BRM) strategy. Joe Marchese addresses this emerging term in [...]
The emerging message: The time is now to try new media.
February 26, 2009 – 1:43 pm
From time to time, we will be sharing client success stories here on the Brickfish blog. We thought we would jump-start things with one of our most successful campaigns for David’s Bridal. Read on to get the details!
David’s Bridal and “One Love”
Recently, David’s Bridal – the nation’s leading and most trusted bridal retailer – fulfilled [...]
