Outside the Fishbowl http://blog.brickfish.com Engagement is Everything! Wed, 01 May 2013 17:20:20 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Awesome Sweepstakes! http://blog.brickfish.com/2013/05/01/awesome-sweepstakes/?utm_source=rss&utm_medium=rss&utm_campaign=awesome-sweepstakes http://blog.brickfish.com/2013/05/01/awesome-sweepstakes/#comments Wed, 01 May 2013 17:20:20 +0000 admin http://blog.brickfish.com/?p=1243

Do You Have What It Takes To Be A Brickfish Campaign Services Superfan?

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]]> http://blog.brickfish.com/2013/05/01/awesome-sweepstakes/feed/ 0 What Makes Brickfish Different? http://blog.brickfish.com/2012/11/20/what-makes-brickfish-different/?utm_source=rss&utm_medium=rss&utm_campaign=what-makes-brickfish-different http://blog.brickfish.com/2012/11/20/what-makes-brickfish-different/#comments Tue, 20 Nov 2012 13:58:36 +0000 Brickfish http://blog.brickfish.com/?p=276 Brands are facing a new reality: they need a social media strategy. They might believe they are doing the social media thing by having a corporate blog or a presence on a social networking site but that’s not a strategy. Those are just tools. This way of thinking simply does not take into account the fact that the marketing landscape has fundamentally changed. Users don’t see one-to-many, top-down broadcasting as THE way to get their content. They get content created and distributed by their peers. That’s social media; an active interaction among a network of peers.

Social media consumers are …

]]> http://blog.brickfish.com/2012/11/20/what-makes-brickfish-different/feed/ 0 68% of CMOs Challenged by Social Media. We Can Help. http://blog.brickfish.com/2012/06/12/68-of-cmos-challenged-by-social-media-let-us-help/?utm_source=rss&utm_medium=rss&utm_campaign=68-of-cmos-challenged-by-social-media-let-us-help http://blog.brickfish.com/2012/06/12/68-of-cmos-challenged-by-social-media-let-us-help/#comments Tue, 12 Jun 2012 19:16:46 +0000 admin http://blog.brickfish.com/?p=1246 Worried About Social? There's an app for that.

In today’s marketing circles it is becoming the norm for brands to find themselves looking to invest in social media. The stigmas associated with social media networks have greatly changed as the space has evolved – resulting in limitless opportunities for savvy marketers.

Although this new social paradigm affords unique and never-before-seen marketing opportunities, we must remember that social media is an infinitely more personal way to connect with your fans. Fans engaging with a brand demand more than ads and promotions. This is a two-way exchange where real dialog is created. Today, many executives are missing this point and …

]]> http://blog.brickfish.com/2012/06/12/68-of-cmos-challenged-by-social-media-let-us-help/feed/ 0 The Most Powerful UGC App on Facebook http://blog.brickfish.com/2012/05/15/the-most-powerful-ugc-app-on-facebook/?utm_source=rss&utm_medium=rss&utm_campaign=the-most-powerful-ugc-app-on-facebook http://blog.brickfish.com/2012/05/15/the-most-powerful-ugc-app-on-facebook/#comments Tue, 15 May 2012 13:00:12 +0000 admin http://blog.brickfish.com/?p=1202 UGC entryUGC entryUGC entryUGC entryUGC entry

Unleash the creativity of your fans

The value of user-generated content, UGC, is well documented and a valuable tool for gauging social interest in your product or brand. Despite UGC success, it’s often asked, “Are we tired of it yet?” It’s safe to say that as marketers, we are weary of hearing CMOs and social media technology providers extol the virtues of UGC. “How much is it worth to see your product on the moon?!” Raise your hand if you’ve heard that one before. Maybe not the moon, but the sharing functionality of social media brings you pretty close. Let’s be …

]]> http://blog.brickfish.com/2012/05/15/the-most-powerful-ugc-app-on-facebook/feed/ 0 BET Utilizes Social Media to Promote Season Premiere of “The Game” http://blog.brickfish.com/2012/05/10/bet-utilizes-social-media-to-promote-season-premiere-of-the-game/?utm_source=rss&utm_medium=rss&utm_campaign=bet-utilizes-social-media-to-promote-season-premiere-of-the-game http://blog.brickfish.com/2012/05/10/bet-utilizes-social-media-to-promote-season-premiere-of-the-game/#comments Thu, 10 May 2012 19:32:41 +0000 admin http://blog.brickfish.com/?p=1169 The Game on BET promo

BET’s “The Game” Facebook page has more than 6 million fans – more ‘Likes’ than HBO’s number one series, “Entourage,“ and ABC’s Emmy award winning sitcom, “Modern Family.” The online fan base for “The Game” was not only large in number, but highly active across the social Web. Knowing this, BET and Harmelin Media reached out to Brickfish to execute the ‘Red Carpet Kick-Off: Draft Your City’ Sweepstakes, encouraging participants to use the SuperFans Facebook application to vote and bring the red carpet premiere of the show to their hometown.

The Promotion

Round 1

The Game web banner

Participants could easily enter the contest from …

]]> http://blog.brickfish.com/2012/05/10/bet-utilizes-social-media-to-promote-season-premiere-of-the-game/feed/ 0 What is Cost Per Engagement (CPE)? http://blog.brickfish.com/2012/03/14/what-is-cost-per-engagement-cpe/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-cost-per-engagement-cpe http://blog.brickfish.com/2012/03/14/what-is-cost-per-engagement-cpe/#comments Wed, 14 Mar 2012 20:17:40 +0000 admin http://blog.brickfish.com/?p=1160 Cost Per Engagement graphic

The term Cost Per Engagement™ was originated in late 2006 by Brickfish.

Differing from Cost Per Impression (CPM) or Click Through Rate (CTR) models, a Cost Per Engagement™ (CPE) model means advertising impressions are free and advertisers pay only when a user engages with their ad unit. Engagement is defined as a user interacting with an ad in any number of ways, including viewing, sharing, voting, commenting, reviewing, playing a game, or taking a poll.

Cost Per Engagement™ brings a measure of performance to online advertising. Ads are served for free, and advertisers pay only when a user engages with …

]]> http://blog.brickfish.com/2012/03/14/what-is-cost-per-engagement-cpe/feed/ 0 Mobile Technologies Help To Help Drive Social Media in 2012 http://blog.brickfish.com/2012/03/07/mobile-technologies-help-to-help-drive-social-media-in-2012/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-technologies-help-to-help-drive-social-media-in-2012 http://blog.brickfish.com/2012/03/07/mobile-technologies-help-to-help-drive-social-media-in-2012/#comments Wed, 07 Mar 2012 17:37:41 +0000 admin http://blog.brickfish.com/?p=1136 mobile market share by country
According to comScore, Smartphone usage in the United States grew 55% to over 98 million subscribers in 2011. Tablet, e-reader and other hand-held and connected devices also soared in terms of popularity – along with the use of social media. These always-connected devices were rapidly adopted and the use of this type of internet-on-the-go is ushering in a shift from the desktop to mobile platforms on the go. As availability, affordability and finally, capability of these mobile devices improve and adoption becomes more widespread, the internet will no longer be confined to the home, instead – we’ll find it …

]]> http://blog.brickfish.com/2012/03/07/mobile-technologies-help-to-help-drive-social-media-in-2012/feed/ 0 Social Media Is Knocking At The Door, Are You Going to Answer? http://blog.brickfish.com/2012/01/10/social-media-is-knocking-at-the-door-are-you-going-to-answer/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-is-knocking-at-the-door-are-you-going-to-answer http://blog.brickfish.com/2012/01/10/social-media-is-knocking-at-the-door-are-you-going-to-answer/#comments Tue, 10 Jan 2012 16:46:52 +0000 admin http://blog.brickfish.com/?p=1085 Social Media is knocking at the door - are you going to answer?
Every morning we wake up there are significant changes across the social media landscape. 3 years from now, 40% of social media brands and technology companies will no longer exist and many software services and corporations will merge. Moore’s Law, as it applies to hardware, also applies to software and Internet technologies. Every 18 months, companies will become twice as fast, twice as agile and more productive—at half the cost. Facebook is now starting to monetize their platform and will surpass AOL and Microsoft combined by the end of 2011. The growth of social commerce by 2015 will be a …

]]> http://blog.brickfish.com/2012/01/10/social-media-is-knocking-at-the-door-are-you-going-to-answer/feed/ 61 Brickfish Hosts Erik Qualman at the House of Blues Chicago http://blog.brickfish.com/2012/01/10/brickfish-hosts-erik-qualman-at-the-house-of-blues-chicago/?utm_source=rss&utm_medium=rss&utm_campaign=brickfish-hosts-erik-qualman-at-the-house-of-blues-chicago http://blog.brickfish.com/2012/01/10/brickfish-hosts-erik-qualman-at-the-house-of-blues-chicago/#comments Tue, 10 Jan 2012 16:46:37 +0000 admin http://blog.brickfish.com/?p=1077 Erik Qualman signs his new book at the House of Blues

Brickfish hosted Erik Qualman, best-selling author of Socialnomics, at the House of Blues on January 05, 2012.

The special, invitation-only book signing event kicked things off at 5pm, with over 300 registered attendees streaming in to music, waiting to hear the author speak and sign copies of his new book Digital Leader: 5 Simple Keys to Success and Influence. The first 100 guests entering the door were given a free copy to boot! Cocktails and hors d’oeuvres awaited the eager crowd courtesy of Brickfish. Qualman arrived promptly and immediately began signing copies and intermingling with attendees. The packed …

Continue Reading →]]> http://blog.brickfish.com/2012/01/10/brickfish-hosts-erik-qualman-at-the-house-of-blues-chicago/feed/ 79 Redbox Social Media Contest is Redefining Social Engagement http://blog.brickfish.com/2011/09/22/redbox-social-media-contest-is-redefining-social-engagement/?utm_source=rss&utm_medium=rss&utm_campaign=redbox-social-media-contest-is-redefining-social-engagement http://blog.brickfish.com/2011/09/22/redbox-social-media-contest-is-redefining-social-engagement/#comments Thu, 22 Sep 2011 17:16:35 +0000 admin http://blog.brickfish.com/?p=1062 Showing Your Love for Redbox Has Never Been Easier!
Redbox launched a social media contest on Monday, September 19th. In less than 48 hours they received more than 111,000 engagements and 700 unique photo entries from their biggest fans.  Redbox customers nationwide are showing their love for the brand by hugging one of the 28,000 kiosks and sharing it across their social graph. This is all monitored through the Brickfish powered platform.

 

The “Share your Love” campaign has made it clear that redbox consumers at the kiosk, on twitter and on Facebook are all dedicated fans. Many participants are dressing …

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