Tag Archives: brand evangelists

Afraid to Ask: Just What is “Social Media”?

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social_artSometimes concepts become buzzwords so quickly it’s easy to lose sight of what’s really being talked about. “Social Media” is a great example. Ask different people and you’ll likely get examples rather than answers; it’s Facebook, it’s Twitter, it’s blogging, etc… Herein lies some of the uncertainty surrounding Social Media – a universal definition and set of rules has yet to be established.  Brands have realized that they need to be involved in Social Media, but they can’t figure out how. They often find themselves in the position of either not fully understanding why they are doing Social Media or …

What Makes Social Media Different?

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Brands are facing a new reality: they need a social media strategy. But what does that mean? They might believe they are active in Social Media because they have a corporate blog or a presence on a social networking site but that’s not a strategy. Those are just tools. This way of thinking simply does not take into account the fact that the marketing landscape has fundamentally changed. Users don’t see one-to-many, top-down broadcasting as THE way to get their content. They get content created and distributed by their peers. That’s Social Media; an active interaction among a network of …

Embrace UGC, Create Brand Evangelists

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As traditional marketers examine where their audience is going, they are starting to look at the Social Web and its abundant and ever-expanding amount of User-Generated Content (UGC). UGC is quickly becoming the name of the game in the social media and marketing spheres. UGC, a plentiful and often untapped resource, can be a powerful marketing tool if used correctly.

In a recent Ad Age article, “Most Define User-Generated Content Too Narrowly”, Jimmy Wales and Andrea Weckerle discuss how UGC enables brands to interact and engage with their customers on an unprecedented scale. What brands need to …