Tales from the Inbound Marketing Summit
With the theme of “Accelerating Strategy into Action,” the Inbound Marketing Summit provided the perfect platform to provoke influential panels as well as exhilarating conversations around social media. The trending topic: Social media is here to stay and is a valuable component for any brand, marketer or company using an integrated marketing strategy.
The “Innovative Marketing Programs Using New Media” panel went into depth on the guidelines for creating successful integrated marketing plans utilizing social media. The panelists; Brickfish EVP of Sales, Jamie Dicken, Founder and CEO of Find and Covert, Bernie Borges, Hoover’s Inc. Social media Manager, Tim Walker …