Success Story: Design Your Health Care Rally Sign
In order to ignite a conversation among Brickfish members about relevant current issues, Brickfish launched the Design Your Health Care Rally Sign program. With the health care reform debate heating up across the nation, we asked Brickfish members to design health care rally signs that expressed their views on the debate.
Users were incentivized to participate with a Grand Prize of $1,000 cash or scholarship as well as Most Viral and Sweepstakes cash/scholarship prizes. The program was promoted via newsletter and email outreach as well as promotion to scholarship Web sites and channels.
Brickfish members immediately joined in the conversation …
