Sometimes concepts become buzzwords so quickly it’s easy to lose sight of what’s really being talked about. “Social Media” is a great example. Ask different people and you’ll likely get examples rather than answers; it’s Facebook, it’s Twitter, it’s blogging, etc… Herein lies some of the uncertainty surrounding Social Media – a universal definition and set of rules has yet to be established. Brands have realized that they need to be involved in Social Media, but they can’t figure out how. They often find themselves in the position of either not fully understanding why they are doing Social Media or …
Jun 23, 2009 | Categories:Social Media | Tags: brand evangelists, marketing, Social Media, trends | 1 Comment »
With the theme of “Accelerating Strategy into Action,” the Inbound Marketing Summit provided the perfect platform to provoke influential panels as well as exhilarating conversations around social media. The trending topic: Social media is here to stay and is a valuable component for any brand, marketer or company using an integrated marketing strategy.
The “Innovative Marketing Programs Using New Media” panel went into depth on the guidelines for creating successful integrated marketing plans utilizing social media. The panelists; Brickfish EVP of Sales, Jamie Dicken, Founder and CEO of Find and Covert, Bernie Borges, Hoover’s Inc. Social media Manager, Tim Walker …
May 01, 2009 | Categories:Events, Social Media | Tags: Brickfish, inbound marketing summit, marketing, Social Media | 33 Comments »
Brands are facing a new reality: they need a social media strategy. But what does that mean? They might believe they are active in Social Media because they have a corporate blog or a presence on a social networking site but that’s not a strategy. Those are just tools. This way of thinking simply does not take into account the fact that the marketing landscape has fundamentally changed. Users don’t see one-to-many, top-down broadcasting as THE way to get their content. They get content created and distributed by their peers. That’s Social Media; an active interaction among a network of …
Apr 24, 2009 | Categories:Social Media | Tags: brand evangelists, marketing, social, Social Media, trends, user generated content | Leave A Comment »
As a first-time attendee of South by Southwest Interactive (SXSWi), I was not sure what to expect. The attendees were a mix of big brands, bloggers, social media and PR professionals. In the same vein of easygoing Texas, everything was very laid-back and comfortable, from the venue to the attendees. Despite the current economic state, the Austin Convention Center was packed. With attendance up twenty percent this year, everyone was eager to learn about the new ideas in digital media from their peers.
The emerging message: The time to try new media is NOW.
In a recent CNet article…
Mar 26, 2009 | Categories:Events, Social Media, Uncategorized | Tags: marketing, Social Media, SXSWi, trends | 3 Comments »
What can brands do to reach their consumers through social media? With more and more people living online, an engaging online marketing strategy is more important than ever. According to a new Nielsen Company report [Some key points:
- two-thirds of the online population access social network or blog sites
- time spent on social networking sites now accounts for 1
…
Mar 10, 2009 | Categories:Social Media | Tags: marketing, media, nielsen, social | 2 Comments »
A recent MediaPost post by David Goetzl in regard to a Forrester Research survey about social network advertising asks: Can Ads Be Effective on Social Networks? While the answer was largely “yes”, there is a finer point to be made.
The key here is that the people surveyed said they would be interested in “engaging” with their favorite brands. Social media is all about engaging; the interaction – that’s the heart and soul of the whole thing. It’s not a top-down transmission from a content provider broadcasting a message out to a passive audience. Social media is active interaction among …
Mar 06, 2009 | Categories:Social Media | Tags: marketing, media, social | 2 Comments »
