How Can Brands Break Through in Social Media?
What can brands do to reach their consumers through social media? With more and more people living online, an engaging online marketing strategy is more important than ever. According to a new Nielsen Company report [Some key points:
- two-thirds of the online population access social network or blog sites
- time spent on social networking sites now accounts for 1
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Mar 10, 2009 | Categories:Social Media | Tags: marketing, media, nielsen, social | 2 Comments »
Marketing in the Social Media Eco-system
A recent MediaPost post by David Goetzl in regard to a Forrester Research survey about social network advertising asks: Can Ads Be Effective on Social Networks? While the answer was largely “yes”, there is a finer point to be made.
The key here is that the people surveyed said they would be interested in “engaging” with their favorite brands. Social media is all about engaging; the interaction – that’s the heart and soul of the whole thing. It’s not a top-down transmission from a content provider broadcasting a message out to a passive audience. Social media is active interaction among …
Mar 06, 2009 | Categories:Social Media | Tags: marketing, media, social | 2 Comments »
