He swan dived and caught a silver fish. He made us laugh. He even proposed marriage to @Jsbeals’ girl, Angela. The Old Spice social media campaign took the Internet by storm because the premise was simple: respond to tweets sent to @OldSpice by having The Man Your Man Could Smell Like (a.k.a. actor and former NFL wide receiver Isaiah Mustafa) record custom video responses and post them to YouTube. Pulling off that sort of production is no simple feat and the agency behind the campaign (Wieden + Kennedy) deserves all the glowing kudos it has received.

Stan Schroeder of …