Tag Archives: Social Media

Afraid to Ask: Just What is “Social Media”?

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social_artSometimes concepts become buzzwords so quickly it’s easy to lose sight of what’s really being talked about. “Social Media” is a great example. Ask different people and you’ll likely get examples rather than answers; it’s Facebook, it’s Twitter, it’s blogging, etc… Herein lies some of the uncertainty surrounding Social Media – a universal definition and set of rules has yet to be established.  Brands have realized that they need to be involved in Social Media, but they can’t figure out how. They often find themselves in the position of either not fully understanding why they are doing Social Media or …

Tales from the Inbound Marketing Summit

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With the theme of “Accelerating Strategy into Action,” the Inbound Marketing Summit provided the perfect platform to provoke influential panels as well as exhilarating conversations around social media. The trending topic: Social media is here to stay and is a valuable component for any brand, marketer or company using an integrated marketing strategy.

The “Innovative Marketing Programs Using New Media” panel went into depth on the guidelines for creating successful integrated marketing plans utilizing social media. The panelists; Brickfish EVP of Sales, Jamie Dicken, Founder and CEO of Find and Covert, Bernie Borges, Hoover’s Inc. Social media Manager, Tim Walker …

What Makes Social Media Different?

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Brands are facing a new reality: they need a social media strategy. But what does that mean? They might believe they are active in Social Media because they have a corporate blog or a presence on a social networking site but that’s not a strategy. Those are just tools. This way of thinking simply does not take into account the fact that the marketing landscape has fundamentally changed. Users don’t see one-to-many, top-down broadcasting as THE way to get their content. They get content created and distributed by their peers. That’s Social Media; an active interaction among a network of …