Tag Archives: social

What Makes Social Media Different?

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Brands are facing a new reality: they need a social media strategy. But what does that mean? They might believe they are active in Social Media because they have a corporate blog or a presence on a social networking site but that’s not a strategy. Those are just tools. This way of thinking simply does not take into account the fact that the marketing landscape has fundamentally changed. Users don’t see one-to-many, top-down broadcasting as THE way to get their content. They get content created and distributed by their peers. That’s Social Media; an active interaction among a network of …

How Can Brands Break Through in Social Media?

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What can brands do to reach their consumers through social media? With more and more people living online, an engaging online marketing strategy is more important than ever. According to a new Nielsen Company report [Some key points:

  • two-thirds of the online population access social network or blog sites
  • time spent on social networking sites now accounts for 1

    • …

Marketing in the Social Media Eco-system

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A recent MediaPost post by David Goetzl in regard to a Forrester Research survey about social network advertising asks: Can Ads Be Effective on Social Networks? While the answer was largely “yes”, there is a finer point to be made.

The key here is that the people surveyed said they would be interested in “engaging” with their favorite brands. Social media is all about engaging; the interaction – that’s the heart and soul of the whole thing. It’s not a top-down transmission from a content provider broadcasting a message out to a passive audience. Social media is active interaction among …