As a first-time attendee of South by Southwest Interactive (SXSWi), I was not sure what to expect. The attendees were a mix of big brands, bloggers, social media and PR professionals. In the same vein of easygoing Texas, everything was very laid-back and comfortable, from the venue to the attendees. Despite the current economic state, the Austin Convention Center was packed. With attendance up twenty percent this year, everyone was eager to learn about the new ideas in digital media from their peers.
The emerging message: The time to try new media is NOW.