Tag Archives: trends

Afraid to Ask: Just What is “Social Media”?

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social_artSometimes concepts become buzzwords so quickly it’s easy to lose sight of what’s really being talked about. “Social Media” is a great example. Ask different people and you’ll likely get examples rather than answers; it’s Facebook, it’s Twitter, it’s blogging, etc… Herein lies some of the uncertainty surrounding Social Media – a universal definition and set of rules has yet to be established.  Brands have realized that they need to be involved in Social Media, but they can’t figure out how. They often find themselves in the position of either not fully understanding why they are doing Social Media or …

What Makes Social Media Different?

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Brands are facing a new reality: they need a social media strategy. But what does that mean? They might believe they are active in Social Media because they have a corporate blog or a presence on a social networking site but that’s not a strategy. Those are just tools. This way of thinking simply does not take into account the fact that the marketing landscape has fundamentally changed. Users don’t see one-to-many, top-down broadcasting as THE way to get their content. They get content created and distributed by their peers. That’s Social Media; an active interaction among a network of …

From Inside the SXSWi Walls

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As a first-time attendee of South by Southwest Interactive (SXSWi), I was not sure what to expect. The attendees were a mix of big brands, bloggers, social media and PR professionals.  In the same vein of easygoing Texas, everything was very laid-back and comfortable, from the venue to the attendees. Despite the current economic state, the Austin Convention Center was packed. With attendance up twenty percent this year, everyone was eager to learn about the new ideas in digital media from their peers.

The emerging message: The time to try new media is NOW.

In a recent CNet article…

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