Embrace UGC, Create Brand Evangelists

As traditional marketers examine where their audience is going, they are starting to look at the Social Web and its abundant and ever-expanding amount of User-Generated Content (UGC). UGC is quickly becoming the name of the game in the social media and marketing spheres. UGC, a plentiful and often untapped resource, can be a powerful marketing tool if used correctly.

In a recent Ad Age article, “Most Define User-Generated Content Too Narrowly”, Jimmy Wales and Andrea Weckerle discuss how UGC enables brands to interact and engage with their customers on an unprecedented scale. What brands need to …

Apr 03, 2009 | Categories:Social Media | Tags: brand evangelists, Social Media, UGC, user generated content | 38 Comments »